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Writing

19 articles.
Things worth saying.

Written across different chapters of my career — from hosting infrastructure to experimentation to identity resolution. All of it trying to say something real, not perform having an opinion.

Analytics & Experimentation

Dec 2024 · 5 min The Professional Researchers of the Tech World: aka The Developers ↗ May 2024 · 3 min Why A/B Testing is a Secret Weapon for Smarter Audience Segmentation ↗ 6 min Key Elements for Successful Web Experimentation ↗ 3 min The Dual Power of Testing: A Deep Dive into Client-Side and Server-Side Experiments ↗ 6 min Unlock Your Website's Potential with Conversion Rate Optimization ↗

Identity & Marketing

Jun 2024 · 5 min The Key to Effective Marketing is Identity Resolution ↗ 2 min Why Identity Resolution Isn't Just a Fancy Tech Buzzword ↗

Sales & Strategy

3 min The 4 Buyers — A New Way to Look at Selling ↗ 2 min Channel Sales? ↗ 2 min When a $5 Billion Dollar Sale is a Bad Thing ↗

Technology & Infrastructure

2 min Is Your WordPress Site Running SLOW? ↗ 2 min If You Have Linux and Haven't Heard About Dirty Cow, You're Vulnerable ↗ 2 min They Monitor and Report — We Resolve and Restore ↗ 2 min If It Can Happen to Delta, It Can Happen to You ↗ 2 min Where Do I Start? Server Migrations ↗ 2 min Are SMBs Leveling the Playing Field? ↗ 1 min According to Forbes, 80% of IT Budgets Are Tied Up in Routine Maintenance ↗

Personal

1 min So, What's Your New Year's Resolution? ↗ 1 min Do You Know What You Value at Work? ↗